Supermarkets
Avocados, citrus, and table grapes supplied to supermarket partners across Australia. Program supply, consistent grading, and the discipline to hold the line when the market moves.
Our Approach
The domestic retail relationship is the foundation of The Avolution's business, and it is where supply discipline gets tested most directly. When the wholesale market softens and competitors start offering fruit below program pricing, the question is whether your supplier holds or folds. We hold. Pricing is signalled upward, not downward. Volume is managed to protect the program, not to clear inventory. We supply major national retailers, independent chains, and franchised groups, and we treat each relationship as a forward program, not a series of weekly decisions.
Program Discipline, Held. Pricing is signalled upward, not downward. Volume is managed to protect the program, not to clear inventory. When competitors drop below program pricing to move fruit, we hold the line, because a program is only worth building if it holds.
Grading to Specification. Grading is consistent to specification across every delivery. If the spec needs to change for a particular store format or promotional period, we manage that through the program, not through last-minute substitution.
Forward Visibility on Transitions. When the Hass transition from Shepard creates supply planning complexity for the category team, we provide the forward visibility to manage it. You know what is coming and when, across the season.
How it works
Quality is decided at every step between the orchard and the customer. Here is how we manage each one.
Stage 1: Picking the Best Fruit
Avocados are picked at dry matter, not by calendar date. Our growers test fruit before harvest: the minimum 23% dry matter standard for export is a checkpoint that happens at the orchard, not at the packing shed. Fruit that isn't ready doesn't get picked. It's that straightforward.
Stage 2: The Right Packaging
Boxes, trays, cartons, net bags: the full range of pack formats, sized for different retail and foodservice requirements. Export consignments are packed to the customer's specification: count sizes, weight specs, labelling, and consumer packaging where required.
Stage 3: Transport
Temperature managed transport from packing shed to port. Reefer containers for sea freight, dedicated cold storage for air freight. Transit times are tracked. Eating quality at destination is a direct function of time and temperature between harvest and arrival.
Stage 4: Storage and Ripening
For domestic retail programs, ripening is managed to the customer's specification: retail-ready, partially ripe, or hard green depending on the buying schedule and store replenishment cycle. For export, fruit is shipped hard green in most cases, with cold chain maintained to destination. The ripening protocol is documented and consistent: what a customer receives in week one of a program is what they receive in week twenty.
Stage 5: Total Support
When something goes wrong, a quality claim at destination, a freight delay, a specification discrepancy, The Avolution manages it. Not the grower. Not the customer in isolation. We're the party in the supply chain with visibility of both ends, and we take responsibility for the gap between them. That's what a program relationship means in practice.
Accreditations
If you are a category manager planning a domestic program across avocados, citrus, or table grapes, let's talk.