Wholesale
Avocados, citrus, and table grapes into wholesale. Supplied best when the relationship is built around a forward program, not week-by-week spot pricing.
Our Approach
Wholesale is the market that most quickly reveals whether a supply partner actually has discipline or just talks about it. When supply is tight, we allocate to programs first, and wholesale access is not guaranteed at the expense of program commitments. When supply is abundant and wholesale prices soften, we do not use wholesale to clear fruit that should be in the retail channel. That is a short-term fix that damages the price point for everyone, including wholesale operators who have built their business around consistent quality supply.
A Consistent Standard. You are working with a supplier who understands that your business is built on reliable supply at a consistent standard, not on whatever the market threw onto the spot floor this week.
Programs First. When supply tightens, we allocate to programs first. A forward program with us is the way to secure consistent access, rather than competing for spot fruit week to week.
Three Categories. We supply avocados, citrus, and table grapes into wholesale, matched to specification, from a grower network across multiple regions.
How it works
Quality is decided at every step between the orchard and the customer. Here is how we manage each one.
Stage 1: Picking the Best Fruit
Avocados are picked at dry matter, not by calendar date. Our growers test fruit before harvest: the minimum 23% dry matter standard for export is a checkpoint that happens at the orchard, not at the packing shed. Fruit that isn't ready doesn't get picked. It's that straightforward.
Stage 2: The Right Packaging
Boxes, trays, cartons, net bags: the full range of pack formats, sized for different retail and foodservice requirements. Export consignments are packed to the customer's specification: count sizes, weight specs, labelling, and consumer packaging where required.
Stage 3: Transport
Temperature managed transport from packing shed to port. Reefer containers for sea freight, dedicated cold storage for air freight. Transit times are tracked. Eating quality at destination is a direct function of time and temperature between harvest and arrival.
Stage 4: Storage and Ripening
For domestic retail programs, ripening is managed to the customer's specification: retail-ready, partially ripe, or hard green depending on the buying schedule and store replenishment cycle. For export, fruit is shipped hard green in most cases, with cold chain maintained to destination. The ripening protocol is documented and consistent: what a customer receives in week one of a program is what they receive in week twenty.
Stage 5: Total Support
When something goes wrong, a quality claim at destination, a freight delay, a specification discrepancy, The Avolution manages it. Not the grower. Not the customer in isolation. We're the party in the supply chain with visibility of both ends, and we take responsibility for the gap between them. That's what a program relationship means in practice.
Accreditations
If you run a wholesale operation and want supply you can count on, let's build a program. Button: Get In Touch, to /get-in-touch.